How Local Happenings Help Attract (and Retain) Great Tenants
One of the biggest advantages of renting a home in Charleston? The city doesn’t slow down when summer ends. In fact, fall is one of the busiest—and most appealing—times of year for locals and newcomers alike. For property owners, this makes October the perfect time to showcase your rental's location. From waterfront festivals to walkable markets, local events can play a big role in helping tenants fall in love with a property—and the lifestyle that comes with it. Here’s how Charleston’s fall events boost rental appeal across the Lowcountry, and why highlighting them in your listings, tours, and tenant communications can make all the difference.1. Charleston Farmers Market at Marion Square (Downtown Charleston)
Held every Saturday through late November, this downtown staple draws crowds for local produce, handmade goods, food vendors, and live music.- Rentals in walkable areas like Harleston Village, Cannonborough-Elliotborough, and the Historic District become especially appealing to tenants who want access to city life.
- Proximity to the market can be a strong selling point for young professionals, students, and empty nesters alike.
2. MOJA Arts Festival (Late September – Early October)
Celebrating African-American and Caribbean culture through art, music, performance, and food, this city-wide event is a major cultural highlight.- Properties near the peninsula or in neighborhoods like Westside or North Central can be marketed as “steps from the action” during event season.
- Tenants who value culture and community are often drawn to homes near recurring festivals like this one.
3. Oktoberfest Events Across Charleston (All October)
From Bay Street Biergarten to Frothy Beard Brewing and Holy City Brewing, Oktoberfest events bring fun, food, and live music to neighborhoods across the city.- Rentals near brewery districts in North Charleston or Park Circle become attractive to tenants looking for nightlife and community engagement.
- Highlight “walk-to” access or short rideshare distance in listings.
4. Boone Hall Pumpkin Patch & Corn Maze (Mount Pleasant)
This family-friendly event draws thousands each year for fall photo ops, hayrides, and pumpkin picking.- Properties in Mount Pleasant—especially near Long Point or Rifle Range Road—can benefit from the seasonal energy and family appeal.
- For homes with yards, patios, or porches, pair proximity with seasonal curb appeal to really make a listing shine.
5. Second Sunday on King (Downtown Charleston)
Every second Sunday, King Street shuts down to traffic and turns into a pedestrian-friendly shopping and dining hub.- Tenants love being in the heart of downtown action, especially those who value convenience, walkability, and local food.
- If your rental is within walking or biking distance, it’s worth mentioning this monthly perk all year long.
6. FollyPalooza (Mid-October, Folly Beach)
This laid-back Folly Beach street festival includes local vendors, live music, and food—all benefitting a good cause.- Beach-area rentals become more marketable in the fall as crowds thin and the atmosphere becomes more local.
- Promote off-season coastal living with “steps to the beach” messaging.
7. Charleston Literary Festival (Late October – Early November)
Attracting national and international authors, this event appeals to a more academic and literary-minded audience.- Rentals near downtown or near College of Charleston become attractive to graduate students, professors, and professionals.
- Use the event season as a chance to market to niche tenant groups.
8. Why It All Matters for Property Owners
Events don’t just add lifestyle perks—they can increase urgency in prospective tenants.- Listings that include nearby seasonal activities feel more personal and relevant
- Neighborhoods with active community calendars tend to retain tenants longer
- Short-term and mid-term rentals benefit from aligning availability with event seasons
