How to Market Charleston Rentals to Summer Vacationers

With summer in full swing and Charleston’s charm on full display, June is the ideal time to attract vacationers looking for an unforgettable coastal escape. From historic architecture to sun-soaked beaches, the Lowcountry draws travelers from near and far—and your rental can be their perfect home base.

Highlight The Charleston Experience

Your listing should reflect the full experience guests can enjoy. Mention how close your property is to popular summer hotspots like Folly Beach, The Battery, and King Street. Describe relaxing mornings on the porch, easy beach access, and walkable neighborhoods filled with restaurants and art.

Use Bright, Seasonal Imagery

Update your listing with fresh summer photos. Bright natural lighting, blooming gardens, and outdoor living spaces look especially inviting this time of year. Showcase amenities like outdoor seating, screened porches, or beach gear.

Stand out With Local Touches

Vacationers love feeling like locals. Offer extras like a printed list of June events, beach towels, or Charleston-made snacks. These personal touches go a long way in earning glowing reviews and repeat bookings.

Partner With The Right Team

At CREC Property Management, we help owners take full advantage of Charleston’s summer rental demand with strategic marketing, professional photos, and guest support that make every stay memorable.